With stamp duty relief coming to an end and changes expected to the Help to Buy scheme in March, now is the time to get your homes reserved.

The uplift in the market due to stamp duty relief was welcome support this autumn. After a slow spring due to the Covid outbreak, developers have seen record reservations across the south as homebuyers make the most of the pause on stamp duty. Great news for developers who were ready to take advantage of the market. What are you doing to get reservations in place? Talk to Antler.

“Homebuilders need their reservations in place by mid-December in order to complete in February,” explains Simon Jenns, Director at Antler.

“Here are things every developer should be doing now to ensure those reservations are in place. If you need any help, we’d love to hear from you!”.

The right campaign

Marketing the development effectively to the right type of buyer is really important. Homebuilders need to promote their developments effectively – now is the time to shout about your development and get as many enquiries as possible through the door. Ask Antler about property campaigns.

Get stock property sold

As time ticks on, plots that are ready to be sold are the obvious quick wins. Buyers also need to know that their new home will be ready in time for March and a stock plot offers them this security.

“Here are things every developer should be doing now to ensure those reservations are in place. If you need any help, we’d love to hear from you!”.

What is your selling agent doing for you?

With time of the essence, take the opportunity to review your agreement with your selling agent. What are they doing to push your development? What else could they be doing? Talk to Antler about how to best manage your developer-agent partnership.

Make the most of your prospect list

Are your sales team following up on enquiries effectively? Are there any lapsed contacts that might be the buyer you need? Put in sales processes to ensure every enquiry is qualified and followed-up effectively. Ask Antler about using proven sales processes.

Follow Right Move best practice

Using Right Move effectively can bring in more leads and raise the profile of your development online. Talk to Antler about how to follow best practice on your development.

If you’re planning a new development or need some support in getting an existing development sold, please get in touch to arrange an informal chat. We’d love to hear from you.