£12m of property sold off plan in 45 minutes
“Are you sure this is a good idea?” That’s what my inner voice kept whispering (and what some of the senior management were asking!!). Because I was recommending something wild: No brochures. No price lists. No property details released at all. Just… hype. I was working client-side for an SME housebuilder, preparing to launch a […]
“Am I really supposed to be here?”
“Am I really supposed to be here?” That was the voice in my head as I stepped into a £25 million, 20,000 sq ft property in Notting Hill on Wednesday – probably the most jaw-dropping home I’ve ever seen in my life. I’d been invited by Edwin de Silva (thank you Sir!) of Stark Group […]
I might’ve thrown away the perfect career… to chase something that didn’t exist.
I might’ve thrown away the perfect career… to chase something that didn’t exist. In 2016, I walked away from becoming sales & marketing director for a leading housebuilder, the kind of role people work years for. Why? Because I was fed up. I’d been on the client side. And the agency support for SME housebuilders? […]
Why you want people to unsubscribe from your emails…
As a housebuilder, if people aren’t unsubscribing from your emails then you’re not emailing them often enough! And I will die on this hill!! A business I’m invested into has made 4 sales so far today each worth circa £400p/y as a direct result of an email to its database (and likely more to come, […]
The forgotten silver bullet of ‘social proof’ in new homes marketing
The forgotten silver bullet of ‘social proof’ in new homes marketing. Nothing sells better than a satisfied buyer. Housebuilders should regularly showcase testimonials, case studies, and buyer interviews to build trust and credibility with potential buyers. And, to lead by example, here’s a testimonial from longstanding ANTLER client, MD of Metis Homes, Adam O’Brien: “Working […]
Why would someone buy here, and not down the road?
Before launching any development, a housebuilder should reflect on this one question: “Why would someone buy here, and not the one down the road?” If the answer is: – “Because it’s new” – “Because we think it’s better” – “Because it’s in a nice area” …then there isn’t a real differentiator. The best developments: 1. […]
