Why Property Marketing Needs a Rebrand
Let’s face it, property marketing has a bit of an image problem. Too many developers are still relying on tired phrases, generic CGI, and a ‘that’ll do’ approach to branding. The result? A sea of sameness, where every new development looks and sounds like the last. In a world where buyers expect more – more […]
A Sunny Friday Walk & Brunch In Winchester
Last Friday, the ANTLER Team took a little trip to Winchester. We walked along the river, then hit Josie’s for brunch. George went for The Biggie. It lived up to the name, and he soon realised climbing St Catherine’s Hill after that wasn’t his brightest idea! We wandered through the city and ended the day […]
Client Spotlight – Morrish Homes
Morrish has been creating homes across the South for more than 70 years, with a focus on community and heritage. This month, we’ve been supporting the team with CGIs, VDIs, signage, paid campaigns and HTMLs, driving strong lead conversions along the way. We’ve also been out on site, capturing photography and videography to bring their […]
Budget Jitters or Opportunity? How SME Housebuilders Can Capitalise While Policy Muddies the Market
Mortgage costs are climbing. Inflation lingers. And with speculation over new housing taxes ahead of the Autumn Budget, buyers are paralysed by uncertainty. The question for SME builders is simple: wait for clarity, or act now and win market share? The cost of hesitation When policy noise dominates the headlines, many housebuilders pull back. Launches […]
Social Media for Housebuilders: What Works and What’s a Waste of Time?
If we’re honest, social media can feel like a black hole. Time, effort, and budget go in, but does anything meaningful come out? For SME housebuilders, the trick isn’t just ‘being on social’; it’s using it smartly. The right strategy will generate leads, build trust and keep your developments front of mind. The wrong one? […]
Firing Up the Grill with Our Clients at The Smokin’ Elk BBQ School
There’s a lot to be said for taking things offline every now and then. We recently gathered a group of our clients for a day away from desks and deadlines, and headed instead to The Smokin’ Elk BBQ School for a hands-on, fire-fuelled masterclass in the art of barbecue. Tucked away in the Hampshire countryside, […]
Common Mistakes In Property Marketing – And How To Avoid Them
Property marketing isn’t just about looking good – it’s about making an impact. Yet, too many housebuilders fall into the same traps: forgettable branding, weak messaging, and a reliance on Rightmove alone to do the heavy lifting. In a competitive market, these mistakes aren’t just costing you visibility; they’re costing you sales. One of the […]
Why Housebuilders Need Marketing To Stand Out
Let’s be honest, homes rarely sell themselves. In a crowded market where buyers are spoiled for choice, SME housebuilders can’t afford to blend into the background. The big names have deep pockets and national brand recognition, but that doesn’t mean smaller developers can’t compete. The secret weapon? Strategic, compelling marketing. A great home might tick […]
Legacy Properties Appoints ANTLER As Full-Service Marketing Partner
We’re stoked to announce a new partnership with one of Cornwall’s most admired housebuilders, Legacy Properties. Known for delivering beautiful, contemporary homes in the region’s most sought-after coastal locations, Legacy has appointed ANTLER to lead on its development marketing and to build the brand, encompassing strategy, advertising, creative, digital, PR and social media. Our appointment […]
ANTLER Appointed by Consero to Lead Development and Brand Marketing
There’s something unmistakably powerful about a brand that knows exactly who it is. That’s why we’re buzzing to announce that Consero, the housebuilder behind some of the UK’s most prestigious addresses including the Wentworth Estate and St George’s Hill, has chosen ANTLER as its strategic marketing partner. If you know Surrey’s super-prime market, you already […]
