We only work with SME housebuilders and have an in-house team of experts across all disciplines.
So, how can we help you?
Strategy, based upon experience
design & creative, that converts
Advertising, PR & comms, that spreads the word
We’ve helped over 130 housebuilders to sell £billions of property.
STRATEGY
Achieving unprecedented off-plan sales success.
the brief
In 2018 Metis had 4 struggling developments and asked for ANTLER’s help. Metis aspired to turn around their concerning position and consistently sell developments off plan; a goal they’d never achieved before.
the solution
ANTLER recommended a robust strategic marketing plan for each of the 4 developments. This included content creation, marketing and advertising.
the result
All 4 sites were turned around within less than 6 months.
Since clearing the first 4 developments in 2018, ANTLER has helped Metis to successfully sell all developments off plan before build completion. ANTLER has been Metis’ retained agency for 7 years for PR and marketing (removing in-house marketing resource to lean on ANTLER).
Metis knows that whatever the market throws at them, ANTLER is there to advise, support and activate
“Working with Metis, ANTLER challenges the perceived market-wide approach of ‘doing things the way they’ve always been done’, to create and deliver on marketing strategies which directly increases off-plan sales. ANTLER’s experience in this area and the support they’ve provided our in-house team is immense and I’d have no hesitation in recommending ANTLER.”
Adam O’Brien, Managing Director, Metis Homes
DESIGN & CREATIVE
A fresh approach to marketing design.
the brief
ANTLER was selected by Morrish to deliver a fresh approach to its development presentation including brochure design, signage design, video production and its advertising approach – strengthening Morrish’ entire approach to marketing.
the solution
Initially starting with a re-design of the sales brochure for the highly regarded Poundbury development, ANTLER utilised Morrish’s existing brand assets and framework, complemented with ANTLER’s strong experience in designing stand out brochures. The new brochure format delivered a more engaging and compelling sales tool, the format of which has been rolled out onto further developments.
Shortly after completing the Poundbury project, ANTLER created all marketing collateral for multiple other developments including Jubilee Green in Charlton Marshall and Mountbatten Park in Romsey. Including branding, brochure design, video production, signage and advertising design.
the result
ANTLER is now engaged by Morrish as their retained agency for marketing, PR and social media management. This includes delivering across multiple sites to digitise their brochure offering, advertising and marketing strategies, all creative, plus a number of other brand projects.
“ANTLER’s work has been a game-changer for us. Their team’s understanding of our brand and their dedication to excellence ensure each of our developments receives the attention it deserves. We’re thrilled with the results and excited to continue working together.”
Helen Woodward-Berry, Marketing Manager, Morrish Homes
DESIGN & CREATIVE
Crafting an authentic brand for a unique development.
the brief
To create a strong brand strategy alongside other marketing collateral to help communicate this unique development to the people of Bristol in an authentic and relevant way.
the solution
Following a site visit to understand the area, we created a compelling brand in an authentic and relevant way, alongside unique messaging to create an impactful campaign. This included a microsite, brochure, signage and other advertising material, to help the development stand out from other competitors in the local area.
the result
The development is currently selling successfully off-plan.
“The work ANTLER has produced for us has not only met the brief, but been delivered through a flexible, thought-provoking and professional manner. I wouldn’t hesitate to recommend the ANTLER team – their wealth of property marketing experience is invaluable”
Stuart Hensby, Sales & Marketing Director, ABRI
DESIGN & CREATIVE
Revolutionising planning consultations.
the brief
Bargate asked ANTLER to assist them with their approach to the planning consultation process by reimagining the way in which they approach and present to the local community in order to gain planning consent. They wanted to try something different from their norm for an upcoming site in Stubbington where 70 new homes were being proposed.
the solution
ANTLER proposed utilising our existing HybridBrochureⓇ platform to create a stand alone digital site specific to the Stubbington development area.
The site would set out all the technical planning information clearly and concisely in as visual a format as possible, detailing any previous planning applications submitted for the land, what was currently proposed and how this would be executed.
A section about Bargate Homes to convey their history and ethos as a developer to introduce them to the local community would also be included. It was also vital that the site worked as a destination for the public to submit any comments or questions directly to Bargate for them to address at the upcoming consultation.
the result
The finished site was a huge success, clearly and efficiently communicating what Bargate set out to achieve and providing a successful forum for the local community of Stubbington to engage with to better understand Bargate’s intent for future development in their area.
Elements of the finished site were also rolled out into a folded flyer and sent via a mail drop of the local area to promote the upcoming public consultation and encourage residents to visit the dedicated Stubbington Planning Consultation site and submit any questions ahead of the public meeting.
The success of the Stubbington site has since resulted in Bargate commissioning ANTLER to produce for multiple additional developments, using the same effective format.
“ANTLER has provided us with a brilliant platform that allows us to engage with the public from a very early stage in the planning of a new development. The implementation of these sites to convey not only technical information but also our ethos as a local developer, has proved invaluable for our success at gaining the trust and approval of local communities, allowing us to proceed with relative ease through what could otherwise be a very difficult process. We’ll definitely be using this format going forward for all our sites and truly value all of ANTLER’s help and expertise in delivering this project.”
Luke Vallins, Head Of Planning, BARGATE HOMES
ADVERTISING, PR & COMMS
Elevating a brand and its industry presence.
the brief
Back in 2022, ANTLER was approached by AJC to increase brand awareness and support in positioning AJC Group as the construction partner of choice for affordable housing in the Wessex region and beyond.
the solution
We held a series of workshops to gain clarity on exactly how the brand should be positioned for individual stakeholders. This resulted in a brand refresh and continued delivery of PR and marketing support.
the result
A notable marked increase in feedback from stakeholders as to how the visibility of the business has increased in local media, trade press and online since engaging Antler.
ANTLER has also aided AJC Group in its fundraising efforts for various local charities, with social media campaigns, photography and local media coverage being produced. We raised the profile of its Director as a key spokesperson for affordable housing with consistent thought leadership commentary pieces.
ANTLER remains AJCs retained agency for PR and social media creative/management.
“The team at ANTLER have been attentive, creative and superlative at every turn. They have shepherded us through a brand refreshment and worked tirelessly to ensure our message is being delivered positively and professionally across all relevant outlets.”
David Cracklen, Director, AJC Group
ADVERTISING, PR & COMMS
Building industry recognition through strategic PR
the brief
Bargate Homes is a strong and established housebuilder, but does relatively little to communicate this. ANTLER is engaged to increase Bargate’s brand awareness to its customers and enhance their brand presence and achievements in the industry.
the solution
ANTLER creates individual PR strategies to support:
the result
“The team not only understands our ethos and passion, but they share it with us. “We have experienced much more engagement and exposure across the local, regional, and national industry press. Antler’s work has reinforced our brand – both locally and nationally – and raised the profile of our live sites and the business as a whole”
Mark White, Managing Director, BARGATE HOMES
V Works, Bournemouth Rd, Chandler’s Ford, Eastleigh SO53 3YJ
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