BRIEF:
Bargate asked ANTLER to assist them with their approach to the planning consultation process by reimagining the way in which they approach and present to the local community in order to gain planning consent. They wanted to try something different from their norm for an upcoming site in Stubbington where 70 new homes were being proposed.
SOLUTION:
ANTLER proposed utilising our existing HybridBrochureⓇ platform to create a stand alone digital site specific to the Stubbington development area. The site would set out all the technical planning information clearly and concisely in as visual a format as possible, detailing any previous planning applications submitted for the land, what was currently proposed and how this would be executed. A section about Bargate Homes to convey their history and ethos as a developer to introduce them to the local community would also be included. It was also vital that the site worked as a destination for the public to submit any comments or questions directly to Bargate for them to address at the upcoming consultation.
RESULT:
The finished site was a huge success, clearly and efficiently communicating what Bargate set out to achieve and providing a successful forum for the local community of Stubbington to engage with to better understand Bargate’s intent for future development in their area. Elements of the finished site were also rolled out into a folded flyer and sent via a mail drop of the local area to promote the upcoming public consultation and encourage residents to visit the dedicated Stubbington Planning Consultation site and submit any questions ahead of the public meeting.
The success of the Stubbington site has since resulted in Bargate commissioning ANTLER to produce a second site for Pagham using the same effective format.
“ANTLER has provided us with a brilliant platform that allows us to engage with the public from a very early stage in the planning of a new development. The implementation of these sites to convey not only technical information but also our ethos as a local developer, has proved invaluable for our success at gaining the trust and approval of local communities, allowing us to proceed with relative ease through what could otherwise be a very difficult process. We’ll definitely be using this form at going forward for all our sites and truly value all of ANTLER’s help and expertise in delivering this project.” Luke Vallins, Head of Planning
V Works, Bournemouth Rd, Chandler’s Ford, Eastleigh SO53 3YJ
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