BRIEF:
Metis Homes have a longstanding preference to only use HybridBrochure® as their brochure solution. Royal Green is the most recent in a long list of previous developments.
Initially to be launched as a Coming Soon hybrid, Metis Homes will then have the ability to update their hybrid in real time as more information about the development is released.
By recognising and utilising this unique feature, an element that often causes the delay in production of a printed brochure, Metis Homes have been able to successfully launch Royal Green to foster interest and secure off-plan sales ahead of being build complete.
SOLUTION:
The HybridBrochure® for Royal Green sits as an alternative to a web page on the Metis website, saving an immense amount of duplicated effort, and presents an interested sales lead with the very best showcase of their development. Antler were commissioned to create bespoke content for this flagship development to cater specifically to an off-plan sales audience. Within this HybridBrochure® we have also been able to utilise a wealth of previously created assets such as client video testimonial and past development photography.
Metis Homes invest heavily in their coming soon sales window as their track record on previous developments that have also launched early using HybridBrochure® , clearly demonstrate that this is a successful strategy that ultimately results in sales and reduces the risk of stock plots.
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