March has traditionally marked the start of the spring uplift. Longer days, renewed confidence and buyers keen to move before summer. But is that pattern holding in 2026?

Early signals suggest intent is returning. Portal traffic is up on January levels across the South and South West. Mortgage approvals are steady, with first-time buyers remaining active where affordability aligns. In commuter belts, viewing requests are beginning to edge upwards as confidence stabilises.

Regionally, the picture is nuanced:

SOUTH COAST AND DORSET:
Family homes with strong EPC ratings continue to outperform.

SURREY AND HOME COUNTIES:
Premium stock is moving, but buyers are taking longer to commit.

CORNWALL AND LIFESTYLE MARKETS:
Discretionary moves are more considered, but well-positioned developments are still attracting interest.

What’s different this year is buyer behaviour. Decision-making cycles are shorter once confidence is secured, but the upfront research phase is longer. That means stronger digital presence, sharper messaging and early emotional connection are critical.

For developers, the opportunity is clear. Spring demand exists, but it favours schemes that articulate value quickly and clearly.

If you’re planning a Q2 launch, now is the moment to ensure your positioning is working as hard as your sales team.