At ANTLER, our approach to marketing always starts with identifying what will resonate most strongly with the target market. For Metis Homes at Maritime Park, the waterside setting is the defining feature, providing a natural foundation for a lifestyle-led campaign.

MAKING WAVES AT MARITIME PARK

Set moments from the River Hamble, Maritime Park presents a clear opportunity to position the development around waterside living at its finest. Our brief was to create a brand that captured not just the homes themselves, but the daily rhythm of life shaped by the water.

From the outset, the branding focused on the coastal setting and the lifestyle it enables. Calm, confident and rooted in place, the identity draws attention to the simple luxury of living so close to the shoreline, with walking routes, views and watersports forming part of everyday life.

One of the most successful expressions of this strategy is the ‘1 minute to the water’ campaign. Built around a single, powerful truth, it resonates strongly across social and email channels, delivering excellent engagement and reinforcing Maritime Park’s waterside credentials in a clear, memorable way.

The launch of two show homes brought the brand to life on site, helping purchasers visualise how different house types could support a range of lifestyles. This approach is translating into reservations across a broad mix of homes, demonstrating the strength of the positioning and its appeal to multiple audiences.

Maritime Park shows what can be achieved when a development’s strongest asset is allowed to lead the story.