SCOPE OF WORK: BRANDING, WEBSITE DESIGN

Galion

A developer with heart.

BRIEF:

We were engaged to guide the Galion team through a rebrand that included all material assets and a new website. After a key stakeholder workshop to understand the Galion ethos and future aspirations for the company, it was clear that an evolution of the existing Galion brand was the best route. 

SOLUTION:

Development of a brand doesn’t always mean starting again. The fundamentals of the Galion brand were good, so we were able to strengthen the existing design principles such as logo and typeface, whilst expanding the colour palette. This promoted a more self-assured image that complemented the style and finish of the homes Galion build.

With emphasis placed on exceptional craftsmanship, this was one area we were keen to translate across all customer touch points. To roll out the updated brand, practical applications such as email signature, letterhead, business cards and signage were all carefully considered to provide a joined up approach within the customer journey. 

A new website was a major factor within the rebrand process. 

Once the client’s key needs were understood, a fresh, modern site that showcased Galion’s exceptional homes was created. In order to achieve a high quality finished website that truly put Galion’s new homes on display, outstanding product photography was essential. We were commissioned to capture these images with a focus on the detail within a Galion home, to highlight the elements that stand Galion apart from their competitors. CGIs of an upcoming development phase were also created to encourage off-plan sales.

RESULT:

Achieving a website that would act as a portfolio was a key part of the brief. Galion wanted their website to communicate all areas of their business appealing to new customers, new and existing stakeholders and also with an area exclusive to current homeowners to allow continued customer care post-completion. We were successful in all areas and provided the team with a full suite of refreshed digital and printed branded materials to roll out as part of their rebrand. 

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