BRIEF:
We built Legacy’s first joined-up marketing strategy across four live and upcoming sites. Advertising, messaging and content were aligned under a new brand direction, with a focus on storytelling to elevate the buyer journey. We produced lifestyle-led video content that told the story of each development and each home. The strapline “Your Home, Your Cornwall” was introduced to cement Legacy as Cornwall’s aspirational housebuilder. Supporting collateral and a brand film reinforced this positioning, giving the business a clear and consistent voice.
APPROACH:
Legacy now stands out as the housebuilder of choice in Cornwall. Their redefined brand and storytelling-led campaigns consistently generate high-quality leads. At their most recent show home launch, despite challenging market conditions, they secured reservations on a third of the plots – a direct result of sharper positioning, stronger messaging and strategy-driven marketing. Off the back of this success, Legacy have retained Antler for ongoing strategy, design, video, advertising, PR and social media management.
RESULTS:
Legacy now stands out as the housebuilder of choice in Cornwall. Their redefined brand and storytelling-led campaigns consistently generate high-quality leads. At their most recent show home launch, despite challenging market conditions, they secured reservations on a third of the plots – a direct result of sharper positioning, stronger messaging and strategy-driven marketing. Off the back of this success, Legacy have retained Antler for ongoing strategy, design, video, advertising, PR and social media management.
V Works, Bournemouth Rd, Chandler’s Ford, Eastleigh SO53 3YJ
Proud supporters of: Tiny Tickers, Emmaus UK, Myositis UK, Healthbus Trust, Hope Housing, The, Royal British Legion, Routes to Roots, Cancer Research UK & Macmillan Cancer Support
