BRIEF:
The Hamlet is a landmark development in Poundbury by Morrish Homes and their most prestigious collection to date. Comprising just six exclusive three and four bedroom homes, the development reflects timeless craftsmanship, considered architecture and the enduring vision associated with Poundbury’s royal heritage. With direct royal involvement influencing the design of the homes, The Hamlet represented a rare opportunity to create a campaign that balanced prestige, heritage and modern luxury living.
ANTLER was appointed to develop the marketing strategy and create a distinctive brand identity that would position The Hamlet apart from other developments within Poundbury. Central to the brief was the integration of an owl, a subtle tribute to a former joint managing director affectionately nicknamed “Owl”, who played a significant role in the company’s growth. Combined with the Duchy land connections and the wider royal associations of Poundbury, the identity needed to feel refined, meaningful and deeply rooted in place.
APPROACH:
ANTLER delivered a fully integrated campaign spanning branding, printed brochure, HybridBrochure, email marketing, advertising, organic and paid social media, CGIs, signage, photography, videography and PR. Every touchpoint was designed to reinforce the exclusivity of the development while celebrating the character and desirability of Poundbury itself.
To build anticipation ahead of launch, we developed a ‘coming soon’ campaign across email and social media, creating intrigue around the limited collection of homes. The campaign culminated in a show home launch event, helping to generate interest from prospective buyers and establish The Hamlet as one of the most sought-after addresses in Poundbury.
V Works, Bournemouth Rd, Chandler’s Ford, Eastleigh SO53 3YJ
Proud supporters of: Tiny Tickers, Emmaus UK, Myositis UK, Healthbus Trust, Hope Housing, The, Royal British Legion, Routes to Roots, Cancer Research UK & Macmillan Cancer Support
