In this episode, I sit down with Tim Bishop, Sales and Marketing Director at Morrish Homes, to explore the company’s evolution from a traditional family-run building firm to a thriving regional housebuilder.
Tim shares his career journey, from estate agency to housebuilding, and the strategic partnerships that have shaped Morrish Homes’ success.
Throughout our conversation, Tim discusses the shift from estate agency-led sales to an in-house sales and marketing operation, highlighting the benefits of brand control, cost efficiency, and stronger customer engagement. He also shares insights into navigating the competitive land market, the importance of pricing strategy, and the role of partnerships in delivering large-scale developments.
Sustainability and digital innovation are key themes. Tim explains how Morrish Homes embraces a pragmatic pricing approach, ensuring homes are positioned competitively without over-reliance on incentives. We also discuss how digital tools and marketing innovations are transforming customer engagement in the new homes sector.
Here are just some of the topics covered:
– The transition from a family-run builder to a regional housebuilder
– How strategic partnerships, including with the Duchy, have shaped growth
– The impact of in-house sales and marketing on business performance
– Pricing strategies and how they differ from industry norms
– The importance of digital marketing and customer engagement
Tim offers valuable insights into the ever-changing property landscape, providing a fascinating look at how Morrish Homes is positioning itself for the future while staying true to its heritage. A must-listen for anyone interested in the sales and marketing of new homes!
Another engaging episode not to be missed!
V Works, Bournemouth Rd, Chandler’s Ford, Eastleigh SO53 3YJ
Proud supporters of: Tiny Tickers, Emmaus UK, Myositis UK, Healthbus Trust, Abby’s, Heroes, Hope Housing, The, Royal British Legion, Routes to Roots, Cancer Research UK & Macmillan Cancer Support
