Homes and working environments to suit modern lifestyles. Bayview design and plan outstanding properties where people aspire to live.
Working in partnership
Bayview Developments create homes and working environments to suit modern lifestyles. They design and plan outstanding properties where people aspire to live.
Antler supports the Bayview Developments brand as well as individual developments. Working alongside the Bayview team, Antler deliver strategic support that works to achieve the company’s goals of off-plan selling.
Branksome Park is one of Poole’s most sought after locations and is home to Salthaven, the latest exclusive development from the talented team at Bayview Developments. Antler were engaged early in the project to define development identity with a logo and colour palette. Using Bayview’s clearly defined brand guidelines the team designed development specific hoarding to start generating those much important enquiries essential to achieving off-plan sales.
Antler created a clean, contemporary development brochure that included the creation of floor plans, site plan, internal and external CGIs, to bring Salthaven to life.
Bayview tasked Antler with creating the sales and marketing strategy, and producing the marketing materials required, in order to achieve the brief; to sell all homes off plan.
Working alongside the Bayview Developments team, we set the sales and marketing strategy and designed and managed all marketing for this development. Antler were delighted to help in selling all 4 homes off plan.
Antler was instructed to create the brand identity for Aquarius, an exclusive collection of apartments on the shoreline of Southbourne beach. The brief was to design a contemporary development brand with key theme colours inspired by the interior design of the finished apartments whilst complementing the development location.
Internal and external CGIs were a large part of this project. An essential tool to support off-plan sales, a striking dusk external CGI was created from client supplied drawings alongside an internal kitchen/living room image to demonstrate the views on offer. Antler always looks for opportunities to challenge the norm and offer our clients something exceptional, just by choosing a different time of day the ‘standard’ CGI has been elevated and is now an eye-catching image selling an aspirational lifestyle.
Antler was also tasked with creating a digital brochure for Aquarius that included floor plans and a site plan plus local area research. Aerial drone photography was also commissioned to capture the development location in relation to popular local landmarks and offer an alternative to a static plotted map. With a location as beautiful as Southbourne seafront it’s not hard to see how all 7 apartments sold off-plan!
”Antler have proved themselves an incredibly valuable asset to our company, and from the very first moment we started working together we considered them all as part of the team. Antler Agency are efficient, thoughtful, knowledgeable and creative. Their understanding of new home sales and it’s process has enabled us to improve our marketing and brand image almost overnight. We would not hesitate to recommend Antler Agency should you be looking for a marketing agency – for us, their specialist knowledge and experience in the property field set them apart from the rest!
Jason GadsbyBayview Developments
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