Westcoast Developments

Howarth Park

An over 55’s development in Salisbury

The brief

Create branding and all marketing collateral for a development of new homes for over 55’s in Salisbury. A development built by Westcoast Developments, estate managed by Cognatum.

The solution

Telling the story of life on a Cognatum Estate in the centre of Salisbury was key to the successful promotion of this development. A high-end concept was proposed to match the prestigious location of the development. Antler undertook local area photography shoots, capturing the very essence Salisbury living, providing a strong foundation for all marketing. Antler created a lifestyle brochure, including all CGIs, and a development microsite. Sales signage was also designed, produced and installed by the Antler team.