Cognatum Property

Petersfinger Farm
An exclusive development for the over 55’s

The brief

Cognatum are retirement property specialists, building high-quality and unique homes in beautiful locations. Cognaturm aim to challenge conventional ideas of retirement living, enabling downsizers to maintain the quality and comfort of their lifestyle in a secure and supportive community, while enjoying complete independence and freedom from the ties normally associated with homeownership.

Petersfinger Farm

Petersfinger Farm is a development of four converted barn-style homes for over 55’s in Salisbury, Wiltshire.

The brief was to devise a sales and marketing strategy with an ambitious target of selling all of the properties within 3 months of launch.

An end-to-end strategy

Cognatum tasked Antler with creating the sales and marketing strategy, and producing the marketing materials required, in order to achieve the brief; to sell all homes within 3 months of the launch date.

Antler worked alongside Cognatum’s Managing Director, Project Director and internal sales team. Through regular meetings and a hands on approach, we became an integral part of the Cognatum team. By taking the lead, we ensured that  all parties remained focused on the strategy and understood their involvement and requirements.

Our team designed the brand and all marketing materials. We place carefully considered advertising and ensured the sales funnel was busy prior to launch.

The outcome

Antler sold 25% of properties off-plan, prior to launch. We have a full marketing plan prepared to ensure the remaining properties are sold at launch or shortly after.

Just looked at the brochure and wanted to congratulate you on a superb presentation! Your work has been wonderful, you have gone above and beyond. We're really delighted with your thoroughness and care, the results should be amazing.

Phil ProctorPetersfinger Farm