Platinum Skies

Platinum Skies – The Platinum Collection

Antler is proud to have worked with retirement developer Platinum Skies on several projects and developments

The brief

Chapters is a development in central Salisbury. Comprising both new and refurbished homes and apartments, this development for the over-55’s is filled with character and charm.

Due to its size, the development had been available on the market for some time. Apartments within the development were selling swiftly. Antler was approach to support with the marketing of the cottages and houses.

Based upon market research, Antler was briefed to create a new campaign targeting a specific demographic and buyer persona, identified within the market research.

  • Design
  • Print
  • Video
  • Strategy

The campaign

Antler spent many hours poring over the market research, analysing specific qualitative feedback to gain a full understanding of the wants and needs of the target demographic.

Based upon this research Antler developed a creative ad campaign based around a sub-brand for their most exclusive homes, dubbed ‘The Platinum Collection’ – which, based upon the research, would be the most likely route to resonate with the target audience.

With a variety of creative routes considered and proposed, the campaign was presented to management, for internal roll-out.

Antler have proven to be a reliable and efficient agency, the whole team are passionate about what they do. This is evident in the work they supply and their eagerness to learn what each and every company offer. I have worked with Antler on a number of projects with two different companies and have always been impressed with the standard of work and their enthusiasm to deliver high quality projects.

Vicki Robb, Marketing ManagerPlatinum Skies