An award-winning organisation, providing more than 35,000 homes in the south and south-west of England.

The brief

Radian is an award-winning organisation, providing more than 35,000 homes in the south and south-west of England, covering a wide geographical area from High Wycombe to Southampton, from Chichester to Poole. Radian is committed to investing in local communities to make them stronger and more vibrant, whilst helping to provide homes to those who really need them.

  • Brand
  • Design
  • Print

Brand Refresh

Antler supports Radian in standardising and enhancing all marketing materials across their developments to bring them effectively in line with the Radian brand. Following a brand workshop with the Radian key stakeholders and management team members, the Antler team was tasked with exploring how all developments could be branded, across a variety of mediums ensuring brand consistency throughout.

The proposition presented covered a plethora of mediums including print ads, signage, HTMLs, social media advertising, GDN ads and more. Following an additional session with the Radian team to refine the final concepts, a packaged toolkit with guidelines was provided for the Radian in-house design team to work from.

Brand Rollout

As an extension of the Radian team, Antler has been involved in a variety of projects and continues to work closely with their in-house team, rolling out brand-led marketing material for their large portfolio of developments.

Alongside brochures, signage, print ads, floor plans and direct mail pieces, we have also created a series of virtual video viewings which have proven to be a big success in the current circumstances.

Understanding your client’s needs, industry and target market is essential to the successful working relationship between agency and client. I’m delighted to say the work Antler Agency has produced for us to date has not only met the brief, but been delivered through a flexible, thought-provoking and professional manner. I wouldn’t hesitate to recommend the Antler team – their wealth of property marketing experience is invaluable.

Stuart Hensby, Associate Director - Sales & MarketingRadian