Metis Homes

Summer Meadows
A development of twelve homes in the Chichester village of Aldingbourne

The brief

The strategy and implementation of a full sales and marketing plan for a development of twelve exclusive homes in the Chichester village of Aldingbourne. To deliver all marketing materials required and sell as many homes ‘off-plan’ as possible.

  • Design
  • Development
  • SEO Branding
  • Print

A carefully considered strategy

The strategy was designed to ensure off-plan reservations prior to a show home launch, with the majority to be reserved as swiftly as possible post show home launch.

Working alongside the Managing Director and the internal sales team, through Antler’s weekly calls on the project, we became ‘guardians of the strategy’ – ensuring that all parties involved remained focused on the strategy and understood their involvement.

The Antler team designed and managed all marketing for this development.

Property brochure design

The results

The Summer Meadows development has been a huge success:

  • 4 sold pre show home launch
  • Additional 4 sold within 1 week of show home launch

4 available post launch (build complete 4 months after) – currently on market, hoping to sell off plan before December 2020.

65% sold off-plan

"I would recommend Antler Agency to anyone. They have a rare combination of real expertise, huge experience, flair, energy and a genuine dedication and commitment to their clients. A splendid service is guaranteed and the quality of what is produced on a creative level is as good as anything I’ve seen."

Adam O'Brien, Managing DirectorMetis Homes