SCOPE OF WORK: PR

AJC GROUP - healthbus charity challenge

BRIEF:

AJC Group, a dorset-based affordable housing contractor, requested support from Antler to promote their latest annual charity challenge, this year AJC Group selected the Healthbus Trust, a Bournemouth based organisation providing accessible healthcare services to those experiencing homelessness in Bournemouth, and the surrounding areas. 

AJC Group had planned a week-long fitness challenge, ‘All Aboard the Healthbus’, where they wanted to complete certain targets, using skipping, jumping and lifting. AJC Group asked Antler to devise the link between their activities and the charity.

With the aim of raising £10,000. 

SOLUTION:

Antler has successfully supported AJC with the promotion of their past two annual charity challenges.

This year Antler devised the totals for the fitness challenge, which included lifting the equivalent of 500 Healthbuses (weighing 4.5 tonnes each), jumping a total of 5000 Healthbuses (at the height of 273cm), and skipping the population of BCP (196k). And also recommended the bus be pulled; with the goal to achieve media coverage. AJC Group sought (and gained) permission from the council to pull one of the Healthbus Ambulances from Poole to Bournemouth along the promenade.

Antler also created the marketing collateral for AJC Group’s fundraising efforts, both during and leading up to the challenge, including email signatures, email campaigns sent to their database, a social media plan with a countdown for the challenge and daily updates, as well as marketing materials to help with donations on the day. 

Local media were informed of the challenge with a press release, which secured local coverage and awareness running up to the challenge. Broadcast media were also invited down on the day of the finale of the challenge, to shine a spotlight on AJC Group’s week-long efforts. 

RESULT:

ITV Meridian attended the event with a reporter and film crew, where various members of the AJC Group team were interviewed. ITV Meridian captured the progress of the final pull along Bournemouth Beach, where the team were met with cheers and pink flares. The piece was featured on the evening regional news as a key story later that day. 

Photography was also organised for the finale which was later shared on social media and the press, as well as drone footage. Local media including DorsetBizNews and Bournemouth Echo ran the piece following the event, which was included online and in print. 

FEEDBACK:

“We couldn’t have done it without you guys. Thank you from the bottom of our hearts.”

David Cracklen, Director

 

“Brilliant work from the Antler team.”

Natalie Gomez, Client Relations Manager

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