BRIEF:
Thakeham, a leading housebuilder in the South of England, wanted to enhance its brand visibility as a key sponsor at the prestigious Goodwood Festival of Speed.
ANTLER suggested leveraging social media influencers to amplify their reach and connect with family-focused and lifestyle audiences, who might be interested in their high-quality housing developments and family homes.
By utilising Thakeham’s children’s area, an exhibition space they sponsored and created for families attending, we focussed on engaging influencers with a relevant target audiences to increase brand awareness among families in Thakeham’s key geographical areas, including Sussex, Surrey and Hampshire.
SOLUTION:
ANTLER implemented a targeted influencer engagement strategy, identifying and reaching out to popular Sussex, Surrey and Hampshire-based lifestyle and parenting influencers. Highlights of the influencers involved included:
Each influencer was provided with exclusive access to Thakeham’s exhibition space, where they learnt about the brand, and engaged with Thakeham’s sustainable housing initiatives, family-friendly attractions, and unique community offerings. ANTLER facilitated communication and ensured the influencers had ample content opportunities.
RESULT:
The influencer campaign delivered significant engagement and brand awareness for Thakeham, with key outcomes including:
By strategically leveraging influencer marketing, it allowed Thakeham to successfully connect with its target audience, generating meaningful engagement and interest in its housing developments.
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