Brand
Your business identity

Housebuilder branding and brand refresh services

Our team has developed brands for national housebuilders as all as regional developers. Whether you need a brand for your new development, or for your whole business, we can help.

Branding

A brand is much more than just a logo. A brand tells your audiences about your ethos, approach, style, even price! A brand becomes known for a level of quality, service, and can be the difference between a customer choosing you over your competitor.

Building a brand

Building your brand personality should always come first. There is also sometimes a difference between how you wish to be seen and how you are currently perceived. Bridging this gap is all part of the brand-building process and there may be some work to do to ensure the picture you build becomes the reality. We can help you to build your personality and make a plan to put your entire brand in place.

Brand design

Colour, typography, icon or word-mark; your brand identity is your visual presence and should translate across everything that you do. A good brand has flexibility and tools that work within the guidelines to allow you to do what you need to do, whilst always staying ‘on brand’. Rolling out a new brand is a process that requires lots of thought and planning. We can help you to implement your brand effectively and ensure your entire team is on board.

Brand refresh

A brand refresh can be driven by a number of things; trends and design style changes, strategic business changes or perhaps a takeover or buyout. Whatever your driver, make sure you keep your mission in focus and check back to ensure you’re meeting the objective of the refresh. Talk to us about your refresh requirements and let us guide you through the process.

Housebuilder Blog
March 5, 2021

Why you should hire an agency, not an employee

When a housebuilder decides it needs some marketing support, it often considers two options; hire an agency or employ a marketing superhero. We come across this situation quite a lot.…
Housebuilder Blog
February 18, 2021

How customer journeys have a direct impact on your bottom line

From initial enquiry to moving-in day, your customer goes through a journey with you, and the other parties involved with buying (and often also selling) a home. It’s a huge…
Housebuilder Blog
February 5, 2021

Free pitching – no good for either party!

As an agency offering creative concepts, we’re often asked to demonstrate our skills prior to appointment, or in other words, to free pitch. It’s always very flattering to be shortlisted…