The Property Marketing 4Ps – Place
Place has to be one of the most critical of the 4Ps in property. Location location location. It’s not wrong. Getting the right location for a development is based on…
Creative
Great design coveys a message quickly and effectively
Visual communication is about a careful composition that delivers the right impression of your development or company overall. It also needs to effectively provide the information needed for a customer to decide to get in touch, arrange a viewing or even make a reservation.
Graphic Design
Good design turns heads, catches the eye and draws a potential customer in. The right design appeals to the right buyer for your development.
Today, a development brochure can take either print or digital form and the demands are on the design team to make it work across the formats. Although nothing may replace the printed glossy brochure, the modern world demands a quick-to-send alternative and also, one that can be updated regularly to fulfil our information-hungry minds.
Hoardings and advertising
Any advertising must be quick to absorb and make an instant impact. Development hoardings are efficient sales tools to deliver off-plan sales and build on the recognition of a developer’s brand. Advertising is a mainstay of property marketing and the right concept can have outstanding results.
Digital design
Social media marketing calls for an eye-catching, scroll-stopping impact. Digital assets should be consistent but always fresh and reflect the brand of your development or company as a whole.
Email communications have never been more important. Those who are truly interested in buying a home, expect and appreciate good email communications. Email designs must be light and built to fast-load. Cross-browser planning and thorough testing ensures for a successful development campaign.
