Online presence
Website Design & Development

Housebuilder website design and development

Digital communications have never been more important. Your website is your shop window to the world, and crucially, to potential home buyers.


In a digital world, your website is often the first place a potential customer might visit to check your credentials or find out more information. A good website boosts your credibility and makes customers feel more confident about making a purchase.

Brand website

Although the development is often the focus, it is important that your brand website is tip-top to support all your marketing activity. Your website should explain you brand values, ethos and instil confidence in the quality of product and customer service.

Development microsites

With print materials on the decline, development microsites have become more popular due to the depth of information they provide and their ability to be updated as required. Development microsites can adapt and develop as your development moves through its lifecycle, providing valuable information for both potential and existing customers.

Web reviews

Sometimes it’s difficult to see why a website isn’t working as it should, especially when you’re too close to it. Antler’s team can provide expert and objective advice as well as a third-party perspective to evaluate your website and communications. Sometimes a tweak to the message or a rework on the page structure can make all the difference to the user journey, resulting in more enquiries.

Housebuilder Blog
March 5, 2021

Why you should hire an agency, not an employee

When a housebuilder decides it needs some marketing support, it often considers two options; hire an agency or employ a marketing superhero. We come across this situation quite a lot.…
Housebuilder Blog
February 18, 2021

How customer journeys have a direct impact on your bottom line

From initial enquiry to moving-in day, your customer goes through a journey with you, and the other parties involved with buying (and often also selling) a home. It’s a huge…
Housebuilder Blog
February 5, 2021

Free pitching – no good for either party!

As an agency offering creative concepts, we’re often asked to demonstrate our skills prior to appointment, or in other words, to free pitch. It’s always very flattering to be shortlisted…