Online presence
Website Design & Development

Housebuilder website design and development

Digital communications have never been more important. Your website is your shop window to the world, and crucially, to potential home buyers.

Websites

In a digital world, your website is often the first place a potential customer might visit to check your credentials or find out more information. A good website boosts your credibility and makes customers feel more confident about making a purchase.

Brand website

Although the development is often the focus, it is important that your brand website is tip-top to support all your marketing activity. Your website should explain you brand values, ethos and instil confidence in the quality of product and customer service.

Development microsites

With print materials on the decline, development microsites have become more popular due to the depth of information they provide and their ability to be updated as required. Development microsites can adapt and develop as your development moves through its lifecycle, providing valuable information for both potential and existing customers.

Web reviews

Sometimes it’s difficult to see why a website isn’t working as it should, especially when you’re too close to it. Antler’s team can provide expert and objective advice as well as a third-party perspective to evaluate your website and communications. Sometimes a tweak to the message or a rework on the page structure can make all the difference to the user journey, resulting in more enquiries.

Housebuilder Blog
July 25, 2021

The Property Marketing 4Ps – Place

Place has to be one of the most critical of the 4Ps in property. Location location location. It’s not wrong. Getting the right location for a development is based on…
Housebuilder Blog
July 5, 2021

The Property Marketing 4Ps – Price

As part of our 4-part blog series, this blog deals with your product - the house and home you're hoping to sell. The key point here is it is a…
new home marketingHousebuilder Blog
June 3, 2021

The Property Marketing 4Ps – Product

As part of our 4-part blog series, this blog deals with your product - the house and home you're hoping to sell. The key point here is it is a…