The forgotten silver bullet of ‘social proof’ in new homes marketing.
Nothing sells better than a satisfied buyer.
Housebuilders should regularly showcase testimonials, case studies, and buyer interviews to build trust and credibility with potential buyers.
And, to lead by example, here’s a testimonial from longstanding ANTLER client, MD of Metis Homes, Adam O’Brien:
“Working with Metis, Antler challenges the perceived market-wide approach of ‘doing things the way they’ve always been done’, to create and deliver on marketing strategies which directly increases off-plan sales. Antler’s experience in this area and the support they’ve provided our in-house team is immense and I’d have no hesitation in recommending Antler.”
(Adam and I discussed off plan sales heavily during a podcast recording – which can be found here)