The property sector enjoyed a buoyant market in the second half of 2020 and many housebuilders have seen a good level of sales, despite challenges with sourcing materials and lockdown. As we move into a new year, it’s important to think about what comes next. With the return of stamp duty and the possible end of the Help to Buy scheme, make sure you have a plan in place to ensure 2021 is a success.
After a long year it’s tempting to put your feet up and enjoy the Christmas and New Year lull, but now is the perfect time to get your 2021 strategy in place. Marketing is a powerful tool to leverage an opportunity from a difficult market, by having a plan in place you can mitigate any downturn that may be on the cards and come out feeling optimistic.
So, what steps can you take to get your 2021 plan in place? Here are a few suggestions:
Engage a forward-thinking, proactive agency
Of course, we would suggest this, but with good reason. If your agency doesn’t know your market or perhaps sits back and waits for guidance from you, chances are they won’t be ready for what 2021 could bring. At Antler, we’re thinking ahead to ensure our clients are ready and prepped for an exceptional year. If you can’t rely on your agency to do this, get in touch!
Review your Rightmove presence and approach
According to the Home Owners Alliance, currently, Rightmove has 1.1 million properties listed, with their website receiving 127.5 million visits per month. Ensuring your development stands out in the crowd is super important. There’s a lot you can do to make sure you’re getting the very best out of Rightmove by following Rightmove best-practice. If you’re not familiar with this, give us a call! We can train your team and support you in getting Rightmove right!
Plan to sell off-plan
In our recent blog, we wrote about ‘Selling off-plan – the good, the great and the misunderstood’. Selling off-plan is great for a housebuilder who is able to support the ‘advance’ sales. As well as many other benefits, off-plan sales boost homebuyer confidence and allow you to test your pricing strategy, maximising what you can get for per plot and preventing any potential issues.
Get your staff up to speed
If you’ve recently hired or perhaps have some skills gaps to fill, we can help get your team up to speed. We’re hoping to launch a ‘Housebuilder Marketing 101’ programme in 2021 which will cover the best-practice basics plus some advanced skills to your team members. Our programme will ensure you’re not only doing all you can to boost sales but that your team and gathering all the information you need to build a good, realisable and legal database.
The future is looking bright for 2021 for those who plan to do even better. Do better in 2021 with Antler, by selling property swiftly and at the best possible prices. We’ve love to hear for you, get in touch now for a free initial chat with one of our experienced team members.
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