One of the most underrated marketing activities in current times has to be PR. With digital and online marketing delivering trackable results, returning to below the line advertising techniques can feel a little unnerving. However, sometimes a little subtlety can be exactly what is required.
Every marketeer will tell you that knowing your customer is essential. Of course, we don’t mean their name and phone number (pity!) but the more detailed things about them that make them the ideal buyer of one of your homes. When it comes to profiling the ideal customer, most of the information you need will come from your experience of the market, the local area and particular market trends.
The property sector enjoyed a buoyant market in the second half of 2020 and many housebuilders have seen a good level of sales, despite challenges with sourcing materials and lockdown. As we move into a new year, it’s important to think about what comes next.
When formulating the sales and marketing strategy for a new development there is a lot to consider, and timing is everything.
Ensuring swift sales at the right price is something we talk about a lot, but delivering on this comes from knowing your market and having a clearly defined strategy which, to begin with, should pivot around off-plan selling.
The benefits of selling off-plan extend much further than the bottom line too.
What happens when you combine one of the world’s best-known games consoles and an iconic London landmark? You get an incredible product launch that makes the world sit up and take notice. That’s exactly what happened last month when Sony took over Oxford Circus tube station in London to mark the UK launch of the new PlayStation, the PS5.
We are thrilled that some of our wonderful clients took away a coveted WhatHouse? award in this year's awards which took place last week. The award ceremony took place online this year like so many other events and was hosted by Romesh Ranganathan.
Zoopla has revealed their top ten most-searched keywords used by homebuyers in 2020. The top slot was taken by ‘garden’ for the first time - most likely as a result of this year’s restrictions. The second slot was a regular classic in the top spot: ‘garage’. A garage has always been a popular requirement as is parking which closely followed.
The printed development brochure has been the mainstay of the property sector for as long as we can remember. It’s what you do; create a brand, design a brochure, print and distribute. More recently and especially since COVID, digital versions of brochures have been preferred, but do they have the lasting impact that the printed equivalent had; lingering on the coffee table as a reminder of the house you might like to buy?
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