Place has to be one of the most critical of the 4Ps in property. Location location location. It’s not wrong. Getting the right location for a development is based on the availability of land, planning permissions and so much more, but it’s also about the local location, as such, including the layout of the development as a whole.
As part of our 4-part blog series, this blog deals with your product - the house and home you're hoping to sell. The key point here is it is a home, not just a house. What’s the difference? A home is right for the homeowner. It has the right amount of space, suitable rooms and the correct layout, caters for their unique situation and lifestyle and gives them the options to make it their own in fixtures and furnishings.
As part of our 4-part blog series, this blog deals with your product - the house and home you're hoping to sell. The key point here is it is a home, not just a house. What’s the difference? A home is right for the homeowner. It has the right amount of space, suitable rooms and the correct layout, caters for their unique situation and lifestyle and gives them the options to make it their own in fixtures and furnishings.
As a housebuilder, how important is brand and what does your brand say about you? How does brand support your business? Does it help you to achieve off-plan sales through customer confidence or does it help you to quickly attract prospects on a new development?
Spring has always been the most popular time of year to think about moving home - the weather is milder which is better for the physical move plus there’s something about the world around us springing back to life that makes us think about new starts, centred around our homes. In the past you could predict the number of enquiries on a development by the time of year, however, those cycles seem to have faded in recent years, perhaps by Covid, but maybe also by other factors.
Two roles, two job titles, two disciplines, but are they completely independent of one another? Not if you want to run an effective promotional strategy! The two are intrinsically linked and working towards the same goal - sales.
When a housebuilder decides it needs some marketing support, it often considers two options; hire an agency or employ a marketing superhero. We come across this situation quite a lot. The business is torn between finding a team it can work with or bringing in a person to join the existing team and solely support that business. Of course, there are advantages to both options, but it is a decision that needs careful consideration.
From initial enquiry to moving-in day, your customer goes through a journey with you, and the other parties involved with buying (and often also selling) a home. It’s a huge decision for anyone and the single biggest purchase anyone is likely to make. A smooth, planned and considered customer journey has a remarkable effect on sales retention and therefore, your business.
